Regardless of how much or how little money we have, we only get to use each dollar once. I know… bummer.
Once we realize that, it becomes easier to navigate our spending. We understand that every time we use a dollar, we miss out on the opportunity to use it somewhere else. That’s called opportunity cost.
We deal with opportunity costs all day every day. When I choose a restaurant for dinner, I don’t get to eat at all the other restaurants I didn’t choose. When I say yes to a project, I don’t have the opportunity to use that time for something else.