Have you ever walked into a store just to “look around” and ended up needing something you didn’t know existed five minutes earlier? Or opened up your email to get some work done and got completely side-tracked by a sales email from one of your favorite brands? Yeah, me too. Companies are getting better and better at separating us from our money, and sales are one of their favorite tactics because they combine two great marketing strategies - scarcity (time is running out!) and a great deal.
So how do we decide what to do? How do we evaluate a purchase to make sure it’s worth it? With the holidays and the biggest shopping weekend upon us, it’s the perfect time to arm ourselves with a checklist to consult before buying something on sale.